Our impact
Sustainability
Better materials, longer use and clearer impact.
Recycled materials
Current core towel ranges use recycled polyester as the majority fibre. Product specifications remain the source of truth for each item.
Designed to be reused
Durable, washable products are built for repeated beach, travel and training use.
DROP4OCEAN
Our ocean-focused impact program connects Ocean Towel back to the beaches and marine environments behind the brand.
HELP2PAWS
Our dog range supports a separate animal and wildlife impact story.
Claims should be clear, not vague.
We are standardising material and impact information across the new site so environmental claims are specific to the actual product and program rather than relying on generic “eco-friendly” language.